The document analyzes the layout of a local newspaper. It discusses various design elements like the masthead, date, headlines, images, advertisements, columns, and weather sections. It explains how these elements are used to draw readers in and organize information. The document also discusses the target audience of local readers and how stories are selected and written to appeal to and engage community members.
2. Front Cover Masthead used at the top so it is easily recognised (with star logotype) Web address located at top of page so that customers can read through a different media Date box line A LARGE subheading has been used to draw further attention and to enhance the article Plug for local sport as it will interest local fans Plug- is under the ‘inside tonight column’ to show its latest news! Also known as a lead Bold and familiar font Correspondent- out of town reporter Image caption is in white to contrast with the image making it more striking to the eye The main image takes up most of the room within the front cover of the article, this has been used as an anchorage point to draw in peoples focus and attention. Here a man is holding a bottle and looking happy, thus relating to the main storey of him drink driving- this has been done to cause a reaction in which the public may feel angered and want to read more.. Jump-Half lead storey column makes the reader want to reveal the rest (Body Text) and is then ruled off Display Advertising also known as Classified advertising Content plugs give an idea of what other stories it involves. Hannah Martin-Singh
3. Page Two White on Black to enhance border Flag (First page logo) Address used so public can use their own opinions, and get involved Coldtype Image (produced photographically) used to illustrate what the storey is about with caption underneath Local weather art at beginning, again making it more personal to local people and on a national level Justifiers- are the spaces used so that the text properly fits the margins, can also relate to Pagination Header used with enticing/ unusual choice of words to appear like a ‘different’ storey. Pg 2 lead storey By Line- gives further indication on storey, makes it simpler to understand (for readers as young as 12). Has to be applicable to a large target audience Further columns give chance for other stories to be crammed in which may relate to other interests, comes from a source known as a ‘release’ Inverted Pyramid- stories listed in order of importance Borders and gutters give order to the page making it have more organised conventions A disclaimer is used to give advice Hannah Martin-Singh
4. My Project By analysing the newspaper layouts I can see how pages can be put together so that the relevant information is displayed. Within my own project I can then go on to understand how to use real conventions and how to produce my own storey lines and insert images in appropriate locations. Play on words and dramatic storey lines give a pull focus on what people want to read, if it is something bad or local to them then it has more relevance and people have the chance to feel involved in their local community. I will be the main reporter for my newspaper which in official terms is called a ‘Beat’ (reporter's regular routine for covering news sources). I plan on creating my local newspaper with stories from my area, which is the location Tinsley in Sheffield as it is a lively and vibrant City where something is always happening… Hannah Martin-Singh
5. Background Factfile Name: Sheffield Star A daily newspaper based and published in Sheffield, currently owned by Alan Powell. It was originally a broadsheet and became a tabloid in 1989. Other local newspapers which seem popular with the local public and are seen as competition are the ‘Green Un’ and ‘Sheffield Telegraph’. The Star is marketed in South Yorkshire, North Derbyshire and North Nottinghamshire and reaches its readers through its main edition and district edition for Doncaster. The Rotherham and Barnsley district editions closed in 2008. The total average issue readership for The Star is 159,690 (Press Run). It is an independent newspaper company in which the city it is based in, however it is also part of a larger conglomerate called ‘The Star’ which runs on a huge scale across the country and not just Yorkshire. As the Sheffield Star is still fairly large and operative they have to use a ‘Budget’ which shows the line-up of stories scheduled to go in the next days paper. Access: Website There are various methods of releasing the newspaper to local audiences, on every page of the newspaper the web address is located in the same place in which the top headlines, news and weather can be accessed. After interacting with the website it is clear that it is quick, easy and simple to use, with different topics listed at the top of the page so people can choose what they want to read about. It has been presented like this so that people will return to the site as they know they can move around it and understand what each part is about. Hannah Martin-Singh
7. Mode Of Address: The mode of address is aimed at a market of people in the local area and will advertise stories which will interest the local people. Language is aimed at children as young as twelve and can be referred to as a working class newspaper; therefore the style of writing has to be easy to understand and simple to work out. Opinions are added to persuade the public and to get across a particular point of view in which the papers want people to believe. Stories are therefore emphasised and over exaggerated to make them appear more interesting and shocking to audiences, this can also be known as ‘Play’. Images: The mise-en-scene of where a photograph is taken and the objects in which the photo includes can also bias a storey and even gestures and emotions will put across a certain point of view. In this example a man has been prosecuted for drink driving; as he is smiling and is holding a bottle of beer in his hand in a cheery manner the audience will feel uncomfortable with the fact as the photo is putting across he is happy about the way he has acted, These are also known as representations within the text. Process colours are also used, which are four main colours in which they can also be mixed to produce a certain shade. If images aren't available for the text that is being wrote about then a ‘Balloon’ can be used, this creates the illusion in the form of a drawing or comic strip which makes the words appear like they are coming directly from the character in the articles mouth. Hannah Martin-Singh
